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StableContenidogov-uk-content-design
GOV.UK Content Design
Operationalizes the Government Digital Service method of content design: content is not writing that decorates a product, it is the act of giving a person the answer to their question, in their words, at the moment they need it. Nice words that meet no need are waste. Content nobody maintains is a defect.
content-designplain-languagereadabilityuser-needsfront-loadinginformation-architecture
Principios
- · Aplica los principios documentados en el pack gov-uk-content-design.
Patrones
- · Write the need statement first. *As a … I need to … so that …*. Cannot complete it without inventing someone? Do not write the page.
- · Type the question into a search box. Whatever a real person would type is your title and your vocabulary. If nothing sensible can be typed, the need is internal.
- · Check whether the answer already exists. Default is to improve the existing page, not to add a second one. Two pages answering one question is worse than one mediocre page.
- · Ask what breaks if this does not exist. No answer → do not publish. This kills more bad content than any editing pass.
- · Look at support tickets before the style guide. The repeated question is the brief; the exact phrasing is the vocabulary.
Riesgos
- · Ver anti-patrones específicos del dominio en el pack.
Checklist
- [ ] The content is factually correct and current — no known-wrong prices, dates, thresholds, or system names. (GC14, GCE39)
- [ ] Every instruction, obligation, deadline and consequence names who must act. (GC8, GCE8)
- [ ] The page answers a stated user need whose beneficiary is the user, not the organisation. (GC1, GCE1–GCE2)
- [ ] No content on a task-critical path is past its review date without re-verification. (GCE39)
- [ ] Content required to complete a task is available as HTML, not only inside an attachment. (GCE33)
- [ ] The answer is in the first sentence; there is no preamble before it. (GC5, GCE10)
Fuentes
En la bibliografía AKOS
Este pack cita las siguientes fuentes registradas en el índice bibliográfico:
- webContent DesignSarah Winters (Sarah Richards), Content Design London
- webContent design: planning, writing and managing contentGovernment Digital Service
- blogDesign in government blogGovernment Digital Service
- webGOV.UK Service ManualGovernment Digital Service
- webGOV.UK style guideGovernment Digital Service
- webGovernment Design PrinciplesGovernment Digital Service
- blogGovernment Digital Service blogGovernment Digital Service
- webMaking your service accessible: an introductionGovernment Digital Service. — the assisted-digital and accessibility context this pack.
- webWriting for GOV.UKGovernment Digital Service