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StableContenidogov-uk-content-design

GOV.UK Content Design

Operationalizes the Government Digital Service method of content design: content is not writing that decorates a product, it is the act of giving a person the answer to their question, in their words, at the moment they need it. Nice words that meet no need are waste. Content nobody maintains is a defect.

content-designplain-languagereadabilityuser-needsfront-loadinginformation-architecture

Principios

  • · Aplica los principios documentados en el pack gov-uk-content-design.

Patrones

  • · Write the need statement first. *As a … I need to … so that …*. Cannot complete it without inventing someone? Do not write the page.
  • · Type the question into a search box. Whatever a real person would type is your title and your vocabulary. If nothing sensible can be typed, the need is internal.
  • · Check whether the answer already exists. Default is to improve the existing page, not to add a second one. Two pages answering one question is worse than one mediocre page.
  • · Ask what breaks if this does not exist. No answer → do not publish. This kills more bad content than any editing pass.
  • · Look at support tickets before the style guide. The repeated question is the brief; the exact phrasing is the vocabulary.

Riesgos

  • · Ver anti-patrones específicos del dominio en el pack.

Checklist

  • [ ] The content is factually correct and current — no known-wrong prices, dates, thresholds, or system names. (GC14, GCE39)
  • [ ] Every instruction, obligation, deadline and consequence names who must act. (GC8, GCE8)
  • [ ] The page answers a stated user need whose beneficiary is the user, not the organisation. (GC1, GCE1–GCE2)
  • [ ] No content on a task-critical path is past its review date without re-verification. (GCE39)
  • [ ] Content required to complete a task is available as HTML, not only inside an attachment. (GCE33)
  • [ ] The answer is in the first sentence; there is no preamble before it. (GC5, GCE10)

Fuentes

En la bibliografía AKOS